About Vanguard
Intro and Core Philosophy
We see you've met Sofia! Sofia is not employed by Vanguard Real Estate Services (yet) though she is symbolic of our family atmosphere and boundless spirit.
As this introduction to Vanguard is atypical for a commercial real estate brokerage business, so is the way we go about our business. Our goals in client servicing are not much different from others - to execute transactions and achieve maximum results - it's the WAY we conduct ourselves that stands apart.
Business NOT As Usual
Commercial real estate brokerage has become largely institutionalized in recent decades. Personal relationships, one main point-of-contact, and daily servicing have all given way to staffed-up corporate environments where a few brand names get their feet in your door, dictate terms to you, get you to sign, and then add you as merchandise to the display. This business model often sacrifices personal touch and flexibility in favor of volume, which is the reason so many agents leave the large firms for smaller ones or launch their own ventures.
Technology Has Leveled The Playing Field
Whether we're selling, leasing, analyzing, managing properties, doing due diligence, or sourcing capital - success is based mainly on being able to acquire and then deliver information. Thanks to technology, all real estate brokers now have access to the same platforms for information delivery - and so NOW with a level playing field, the differentiators evolve to the person, their style, work ethic, and adaptability.
Background
Vanguard Real Estate Services was founded in 2017 by Liran Friedman after 13 years of commercial brokerage experience in Florida. Liran began his real estate career in 2004 with Colliers International South Florida where he concentrated on private client representation for investment sales of various asset types, as well as landlord and tenant representation. In 2009, Liran moved to Continental Real Estate Companies where for 8 years he was responsible for the inception and execution of investment sales on behalf of both private and banking clients. While at CREC, Liran focused on both stabilized and non-stabilized value-add investments, including assets in distress, bank-owned REO's, as well as land and development opportunities. Liran Friedman has a Bachelors of Science in Business Administration from the University of South Florida and is a licensed Real Estate Broker in both Florida and Georgia. Liran resides in Miramar, Florida with his wife Ana, son Jacob, and daughter Sofia.
Why Us ?
We stay atop local market trends allowing us to be nimble and adjust as economic factors change
We are not married to a particular way of doing business, whether the matter at hand is a listing agreement, marketing strategy, or a transactional issue
We evaluate properties and communicate our opinions to the Client in a truthful manner. We'll be detailed but candid. We'll assess whether your objectives can be realistically met. We'll balance our evaluation between 'as is' characteristics and future potential of your asset
We have no fear of distressed or challenging properties. We relish the opportunity to convey upside. Whether your property is vacant, underperforming, undeveloped or under-developed, in need of capital injection, in need of TLC, or experiencing legal, environmental, or ownership-related issues - we have succeeded where properties have been mired in each of these challenges
We anticipate being involved in every aspect of the transaction from A to Z- that includes:
Analyzing the property and surrounding market, assessing the property's strengths and weaknesses, and determining value
Defining prospect profiles, identifying specific targeted prospects, and implementing a tailored marketing campaign
Crafting a message that accentuates the property's key features and shines light on the its upside potential. Followed by results analysis and recalibration as needed
Communicating and following up with all interested parties and soliciting offers from prospects who meet qualifying criteria
Qualifying offers, negotiating the contract, and managing the due diligence process through to non-refundable 'at-risk' status, followed by closing or commencement. Ensure that deliverables are met throughout the timeline
Communicating frequently and consistently with the Client throughout the transaction. Collaborating with the Client on next steps and assessing options